January 2008


Visceral – Fossil Veiled
Fossil Watch

Visceral:
The design of this watch is sleek and clever. It features a specially electroplated crystal which mimics the breaks in the bracelet and conceals the analog watch face. As such, this watch could double up as a bracelet.

Behavioural:
It does not have other functions except to tell time.

Reflective:
This timepiece is created by Philippe Starck who is sort of a celebrity in the designing industry. This watch could be worn to show off and used as a fashion statement.

Behavioral – Adistar GT (Adidas)
Adistar GT

Behavioural:
It boosts several functions such as shadow race, world time mode and countdown timer. These functions available are useful for the athletic training.

Visceral:
The Adistar GT is not visually pleasing and it looks kinda cheap to me.

Reflective:
Adidas is seen as a reliable and reputable brand in the sporting apparels and accessories line. A consumer of this watch would be seen as a serious athletic.

Reflective – Tag Heuer Microtimer
Microtimer

Reflective:
On nextag.com, this watch cost around US$4,200. Therefore only consumers with a huge salary are able to afford this watch. This watch is a symbol of social status and it is a great tool for showing off.

Visceral:
The design of the Tag Heuer Microtimer is simple yet strong which would appeal to the male consumers.

Behavioural:
Similar to Adistar, Microtimer has numerous functions and it boast a remarkable 1/1000th of second precision. However, I personally feel that the user must really study the user manual to make use of all the functions.

The badly designed item in question is… the metallic and sleek-looking seats that now populate the MRT stations. In case you are one of those fortunate Singaporeans who doesn’t have to rely on public transport to get around, here’s a picture of the seat.

the-thing.jpg

High leg rest and sloping angle of seat

Honestly speaking, it is quite aesthetically pleasing but it doesn’t serve its sole purpose – to rest those poor tired legs.

Users’ feelings towards this thing above

Jessica aka irritating lovely sister:
“I think they should be called “butt rest” rather than chairs. They are not very comfortable because it “pushes” most of your body weight on your knees. Whenever I attempt to sit on the “butt rest”, i will end up sliding off it and I have to grip onto the sides so that I wouldn’t slip. It is especially hard when I am carrying heavy stuff.

My friends would often say that we are better off standing than sitting on that “butt rest”.”

My mom, woman of few words:
“I always slide down that seat because it is too slippery.”

Apparently, one blogger feels the same way about the seat.

badly-designed-seat-at-work.jpg

Lesson learnt from the interaction
Both of them agreed that they are better off standing and putting their stuff on the seat.

Impression on brand
One word, “BAD.”

My reflection on the product and user reaction
Like others, I also find myself sliding down the seat all the time and holding onto the sides just so that I could stay put. I am sadly equipped with rather short legs so this means that my legs are dangling when I am “seated.”

Similar seats could be found at bus stops but they are alright because they have “grooves” on the surface which make it less slippery and they come in various heights. It is rather obvious that the designer of this seat didn’t get others to try his/her product or he or she is blessed with very long limbs.

To end off this post, I am very thankful that these useless seats are slowly getting replaced by normal ones. *hooray*

new-and-improved.jpg