Visceral – Fossil Veiled
Fossil Watch

Visceral:
The design of this watch is sleek and clever. It features a specially electroplated crystal which mimics the breaks in the bracelet and conceals the analog watch face. As such, this watch could double up as a bracelet.

Behavioural:
It does not have other functions except to tell time.

Reflective:
This timepiece is created by Philippe Starck who is sort of a celebrity in the designing industry. This watch could be worn to show off and used as a fashion statement.

Behavioral – Adistar GT (Adidas)
Adistar GT

Behavioural:
It boosts several functions such as shadow race, world time mode and countdown timer. These functions available are useful for the athletic training.

Visceral:
The Adistar GT is not visually pleasing and it looks kinda cheap to me.

Reflective:
Adidas is seen as a reliable and reputable brand in the sporting apparels and accessories line. A consumer of this watch would be seen as a serious athletic.

Reflective – Tag Heuer Microtimer
Microtimer

Reflective:
On nextag.com, this watch cost around US$4,200. Therefore only consumers with a huge salary are able to afford this watch. This watch is a symbol of social status and it is a great tool for showing off.

Visceral:
The design of the Tag Heuer Microtimer is simple yet strong which would appeal to the male consumers.

Behavioural:
Similar to Adistar, Microtimer has numerous functions and it boast a remarkable 1/1000th of second precision. However, I personally feel that the user must really study the user manual to make use of all the functions.

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